Supercurricular - extra reading

 Supercurricular: How British Vogue pulled off its Legendary cover with 40 women - summary


- latest cover of fashion bible British Vogue going viral .
- managed to get 40 of the most famous, in - demand women on the planet on a massive photoshoot. 
-  getting models to share a cover can be difficult  but almost everyone they approached to appear on the cover agreed.
- ‘it was all very super-secretive’

What have I learnt from this article? 

- I have learnt that you should always try things out no matter how weird or ‘impossibe’it seems.
- This article has inspired me for when i create my magazine to just experiment first with different designs and to make my magazine have a USP to stand out, like this Vogue article has. 


Supercurricular 2: I, Daniel Blake is a realistic depiction of life on benefits. Isn’t it?

- There are accusations that the film is inaccurate are part of the ongoing attempt to dismiss what is being done to vulnerable people in Britain’s toxic social security system.
- Steve McCall hopes that ‘people don’t think the film is a documentary’ because it’s a story that doesn’t represent the reality we work in’. 
-  it is reflective of the toxic climate that has developed around ‘welfare’ over recent years that there still exists any doubt over the awful realities of this country’s benefit system. 
- Thinktanks, charities, academics and even the Department for Work and Pensions’s (DWP) own commissioned reports, provide the evidence: whether that is data from the Trussel Trust that shows benefit delays and sanctions account for almost half th people who come to them for emergency food parcels, a right wing think thank hired by the DWP finding that Jobcentres are imposing benefit sanctions in such a way that the most vulnerable claimants dont understand them, or Whitehall’s official spending watchdog, the National Audit Office, concluding there is o evidence that stopping someone’s benefits even works. 

Supercurricular 3: History of Magazine Publishing 

-Magazines have a complex history shaped by the cultures in which it developed. 

Early Magazines and European Influence:
17th Century Origins: 

After the printing press became widespread across Europe, early forms of magazines appeared as brochures, pamphlets and almanacs. These publications eveolved to target regular readers with specific interest, occupying a space between newspapers and pleasure reading. 
- Entertainment Magazines: John Donneau de Vizé’s “Le Mercury Galant” (1672) combines news and entertainment, setting a trend for lighter magazines that catered to broader audiences. 

18th Century Developments:

Female Readership: Increased literacy among women in the 18th century led to more female readers and writers. Magazines began targeting women, with ‘The Athenian Mercury’ being the first aimed specifically at them 1963 (Wolf).
British Magazines: Influential British magazines included Daniel Defoe’s ‘The Review’, Richard’s Steele’s ‘The Tatler’ and Joseph Addison and Steele’s ‘The Spectator’. These publications focused on culture and often used humor to promotes virtuous behaviour. They attracted many female readers, leading to spinoffs like ‘Female Tatler’ and ‘Female Spectator’ (Wolf).

American Magazines: 

Early Efforts: 

- The first American magazines, Andrew Bradford’s ‘American Magazine’ and Benjamin Franlin’s ‘General Magazine’. both launched in 1741 but were short-lived due to limited readership and high costs.

Growth:

- Despite early setbacks, magazines flourished in the late 18th Centruy, with over 100 titles by the century’s end. However, circulation remained low and magazines were considered highbrow. 

Mass- Appeal Magazines in the 19th Century

- Affordable Publications:

The 1830’s saw a shift to less-expensive magazines targeting a wider audience due to lower printing and mailing costs. Content shifted from improvement and reason to amusement, with family, children’s , and women’s magazines becoming popular. 

Women’s Magzines; Publications like “Godey’s Lady’s Book” (1830-1898) catered specifically to female readers and employed many women.

The Saturday Evening Post

Success and Influence: The Saturday Evenign Post, launched in 1821, became the first successful mass-circulation magazine in the U.S. By 1855, it had a circulation of 90,000 copies. Known for featuring artwork on its cover, including works by Norman Rockwell, the magazine became a household name and significantly boosted its circulation through its visual appeal (Saturday Evening Post).  
 

Supercurricular 4: Helping with photography at ‘That’s Bizarre.

I have the opportunity to help take pictures of the products sold at the shop I work at on a Saturday (‘That’s Bizarre’)







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